Spring 2026 is here

With the arrival of spring, there’s a renewed sense of energy in the air. Days are getting longer, temperatures are rising, and across the hospitality industry, terraces are opening up once again. It’s the moment many of us have been looking forward to: the start of a new season, filled with opportunities to welcome guests, create experiences, and bring people together.

At Sola, we are excited to see this momentum building and to support our partners as the industry comes back to life.

At the same time, we are very aware that not everything feels light or easy everywhere in the world. We would like to take a moment to express our sincere thoughts and support for our partners in the Middle East. While we remain in close contact, we understand that business is not always the priority in challenging times. Please know that we are thinking of you and stand with you.

Over the past weeks, we’ve also had the pleasure of reconnecting with longstanding partners and clients during the “To the Table” event in Berlin, an event we have proudly been part of since its very beginning 12 years ago. It continues to be a valuable opportunity to strengthen relationships, whether with global hotel groups such as Marriott and Accor, or with smaller, regional players who are equally important to our network.

Looking ahead, we are preparing for the FHA trade show in Singapore this April, where we look forward to meeting many of our Asian partners and continuing to build meaningful connections across the region.

All in all, this season brings a sense of optimism and forward movement. While we embrace the opportunities that lie ahead, we also remain mindful of the world around us. Staying connected, supportive, and committed to the partnerships that matter most.