Jeroen Dunselman, Senior Export Manager Middle East & Americas

I began my career at Sola in 1999, and over the past 27 years I’ve built extensive experience in export sales. In the early years, I was responsible for a major share of Sola’s global B2B export business within the hospitality sector. Today, as Senior Export Manager, I focus primarily on B2B clients in the Middle East and, for the past five years, also on customers in North, Latin, and South America.

My first business trip to the Middle East took place in May 2005, when the region was still a “virgin market” for Sola. Over the last 21 years, it has been remarkable to witness and contribute to Sola’s growth into one of the leading brands in the hospitality industry, with strong recognition and a solid market share.

Even after so many years with Sola, I genuinely enjoy my work. Staying closely connected with customers, whether by phone, during business trips or at trade shows, remains essential to me. Collaborating with loyal partners and working together to expand our business continues to give me energy and motivation.

My favourite Sola design is the Phoenix pattern. Its beautifully detailed texture on both sides of the handle gives it an elegant and distinctive look.