As we step into 2026, the entire team at Sola Hospitality wishes you and your teams a very happy, healthy, and prosperous new year!

While the calendar has turned, we remain the same dedicated Sola you have come to rely on, committed to delivering high-quality cutlery and hospitality solutions that meet the needs of your clients around the world. Our goals for the year ahead focus on strengthening our service to you, ensuring we continue to support your business as effectively as possible.

You can expect to see us out in the field as usual: we will keep visiting our key accounts across the globe, from Asia to South America, and from Europe to the Middle East. We will also be present at several important industry events, including Ambiente in Frankfurt and FHA in Singapore, as well as more focused gatherings such as the To the Table forums in Berlin and Abu Dhabi. These occasions allow us to connect in person, showcase our latest collections, and discuss how we can best support your projects.

Behind the scenes, we are investing in improvements to our order handling processes. With the growing volume of orders we receive daily, these enhancements will help us process them even more efficiently, ensuring faster and more reliable delivery to you and your customers.

This year, you will notice Sola becoming more visible. This new regular emailing and our updated news blog are just two examples of our efforts to stay closer to you and share valuable updates more frequently. If you encounter our content more often than before, know that it is intentional, we believe stronger communication leads to stronger partnerships.

One of our key focus areas in 2026 is to grow our business together with you, particularly with medium- to larger-sized global and regional hotel chains. We are developing a more tailored approach to these opportunities and will share our detailed plans with you very soon.

We truly value the partnership we have with our distributors worldwide. Your trust and collaboration have been essential to our success, and we are deeply grateful for the business we do together. If you share our ambition to expand and grow mutually, we would love to hear from you.

Please let us know how we can best support you this year. Do you need samples for your showroom or upcoming client visits? Are you looking for specific presentations to share with your customers? Do you require assistance with a new hotel opening in your region? Or are you working on a particular inquiry or tender? Reach out to your regional account manager – we are here to help.

Here’s to a successful 2026 together!

The Sola Hospitality Team